The Lulu’ah Collection: Because we believe true beauty lies in the rare details that come to life with your presence. This collection is your own shell, holding the secrets of your elegance.

Enjoy an exceptional beauty experience with the "Lulu’ah" collection, which blends the luxury of Saudi identity with modern sophistication in its enchanting details. The journey begins with Rotana by JAD, a fragrance that embodies authentic Arabian heritage with a distinguished presence. The collection is completed with the magical touches of Sensi, telling "Saudi Stories"from the velvety lipstick and vegan nail polish with colors inspired by our heritage, to the radiant "Marble Effect" blush and the allure of "Red Sea Waves" mascara. These treasures are gathered within the elegant Sensi pouch and crowned by the Mishkat Tote bag, with its practical and spacious design that smartly and stylishly meets the needs of every modern woman.